You know you offer the best security services on the market. But now it’s time to let everyone else know it, too! When you’re ready to start marketing your security company, you need to go where most people spend their time. And in 2024, that place is Facebook.
With over 3 billion active users, Facebook is officially the world’s most popular social media platform, which makes it the perfect place to showcase your services. Here are five tips to promote your security company on Facebook.
Create eye-catching graphics
With so many active users, millions of posts are uploaded to Facebook every day. And each one is competing with your content for attention. If you want your business to stand out, your content needs to look amazing!
Since you’re busy maintaining the tightest security around, you probably don’t have time to design professional graphics from scratch. Luckily, there are thousands of free professional services flyer templates available online from sites like PosterMyWall.
Simply find the template that best fits your brand, customize the information with the easy drag-and-drop editor, and you’re ready to upload to Facebook. These templates are a great way to create professional promotional graphics quickly to maintain a consistent posting schedule on social media.
Maintain a regular posting schedule
With modern social media marketing, it’s more than just quality; it’s quantity, too! Even if you make the greatest content on the internet, it’ll quickly become old news as your followers scroll through thousands of posts every day. Many of them might not even see it. That’s why it’s important to maintain a regular posting schedule.
Most marketing professionals suggest posting to Facebook once or twice per day. You want to make sure you’re posting enough content to remain top-of-mind for any potential clients. Don’t let them miss your important information!
It’s a good idea to set up a posting schedule ahead of time. For example, you might want to post a promo graphic on Mondays, a Story on Tuesdays, a photo on Wednesdays, and so on. If you plan your content ahead of time, it won’t sneak up on you and take time out of your busy schedule.
Join the right groups
One of the best parts about Facebook for marketers is groups. You can create private or public groups around specific topics and invite other users to join them. From a marketing perspective, groups are wonderful for targeting your ideal audience.
For example, if you run security for large companies, you can look for groups with topics that might attract business owners, like leadership groups. You could also look for security-related groups to find other like-minded people who might need your services.
Take some time to browse a few relevant Facebook groups and join any that you think might offer an opportunity for your business. Then, share your expertise with the group to show them that you’re a pro and offer information about your security business. You never know when a random Facebook Groups user might turn into a lead!
Engage with other users
It’s called social media, which means you’re supposed to be social! It’s not a one-way street where you just post information and hope for the best. Actively engage with your followers and other users on the platform.
Respond to comments and direct messages (DMs), comment on other users’ posts, and build a relationship. People are more likely to work with a company that they feel engaged with. If you build that relationship and showcase your professional expertise, the leads will start flying in.
Get more reviews
Hiring a security company is a big deal. Clients want to hire a professional to know that their property is completely safe. Before making any sort of deal, most clients are going to read reviews from a security company’s previous clients. In fact, 99% of all consumers read reviews before making a purchase. So if your Facebook page has negative reviews or no reviews at all, it could throw up a red flag for potential clients, causing them to look elsewhere for their security needs.
To make your Facebook profile look better to potential clients, actively ask your clients to leave a review. The more positive reviews you have on your page, the better! Facebook reviews also show up in search engine results, which helps your business look good for even non-social media users.
Grow your security company with Facebook marketing
Facebook is the most popular social media platform in the world, making it the perfect place to promote your security company online. However, if you want to stand out, make sure you’re using only high-quality graphics, posting regularly, joining the right groups, engaging with other users, and generating as many positive reviews as possible.
Social media isn’t just a place to interact with your friends and family. It’s also an incredible way to capture leads for your security company.
